Alan is a three-time New York Times bestselling author and music journalist covering rock, blues, and the stories around the music. He came to me looking for a refresh of the identity for his Substack, Low Down and Dirty.
Substack itself does not offer creators much guidance on the types of assets a publication needs, their exact dimensions, or where each one shows up. So beyond the concepts themselves, I worked out the full specification: every asset type, its dimensions, and its placement across Alan’s Substack.
Upon approval, I delivered a complete production kit built to those specs, so he could update everything himself going forward.
